A new player on the consumer goods market, Fluid-e provides a business-to-business (B2B) collaborative platform that connects manufacturers, wholesalers, e-commerce providers, and retailers, so they can optimize supply chain processes in real time. Using Oracle solutions and a software as a service delivery model, the collaborative platform allows the food manufacturers and retailers of the ARIA Poitou Charentes Association, a regional food industry organization, to offer consumers quality products at the right time and at the right price throughout the year.

Challenges

- Facilitate collaboration between regional food producers and retail-chains who are members of the ARIA Poitou Charentes Association to improve distribution channels for local products and increase sale revenues via a highly collaborative and accessible, B2B, cloud-based platform

- Boost production of regional products—such as cheese, seafood, and cold cuts—and allow suppliers to increase their sales through access to new distribution channels—including hypermarkets and supermarkets, such as Auchan and SuperU, while optimizing delivery schedules and transport costs

- Encourage sustainable development and reduce transportation carbon emissions through shared logistics

- Increase the support of other manufacturers, producers, and distributors for the collaborative project and develop this B2B approach in other regions of France to distribute all types of consumer goods