Tukaş Gıda Sanayi ve Ticaret A.Ş., founded in 1962, produces and distributes vegetable and fruit products in Turkey and internationally. The company produces a wide range of dry, canned, and frozen foods for retail and catering markets. Its selections include tomato products, vegetables, fruits, sauces, jams, salads, pickles, appetizers, and ready-to-eat meals. Tukaş works with regional farmers to source ingredients for its food products. In 2011, the company procured more than 180,000 tons of raw materials from 2,500 farmers in the Turkish Aegean and Marmara regions, thus making an important contribution to the agricultural economy in Turkey. The company exports approximately 30% of its production.

Challenges
- Analyze value creation chain to drive sales and profitability, for example instant access to daily updated sales and stock levels per region and distributor from multiple data sources
- Monitor stock levels for distributors  with more accurate sales data—a key issue because each food product has a specific expiration date, after which it has to be collected and destroyed at the company’s expense
- Respond faster to sales managers’ and sales representatives’ demands by delivering accurate and timely analysis of sales data per distributor and sales target realization per employee