Fashion retailers in Brazil are adopting a push/pull model that balances real-time customer demand with seasonal trends to increase margins and improve performance across the entire offering. As the largest chain of retail stores specializing in women's clothing in Brazil, Marisa needed a technology solution that would tap multiple sources to enable more effective planning and allocation operations, and that would be intuitive for fashion planners. After comparing the top retail software vendors, Marisa decided to select a comprehensive suite of Oracle Retail Release 14 solutions to provide a common platform for its current and future allocation and planning needs.

News Facts
- Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences.
- With more than 410 stores spread across all regions of Brazil, the fashion retailer will use Oracle Retail solutions to help collaborate effectively and efficiently across planning, merchandising and supply chain groups and to help improve margins.
- Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments.
- Oracle Retail solutions were selected, in part, because of the company’s depth of retail expertise and customer and partner ecosystem.
- Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.