Haier Electronics Group Co. Ltd. designs, manufactures, and sells diverse home appliances and consumer electronics, including washing machines, refrigerators, water heaters, mobile phones, televisions, and computers. Part of the Haier Group, the multinational company has more than 30,000 physical stores across China, as well as online stores, distribution networks, and after-sales service networks. It is listed on the Hong Kong Stock Exchange. Its brands include Haier, Goodaymart, Fisher & Paykel, AQUA, Casarte, and Leader. Haier Electronics Group’s Goodaymart sales network includes 1,000 independent stores and 2,800 franchise stores that specialize in selling third-party brands.

By integrating its retail and online sales networks with its logistics and after-sales services, Haier Electronics offers a comprehensive retail experience to its customers throughout China. It is committed to delivering its products anywhere in China, pledging to provide products free to customers if it fails to meet its 24-hour delivery timeframe in 400 cities and 1,500 districts.

Challenges
- Migrate JD Edwards EnterpriseOne enterprise resource planning (ERP) applications onto a single, high-performance database platform to eliminate bottlenecks due to sharp increases in online home appliance sales and surges in logistical information
- Increase transaction-processing speed for ERP applications to meet growing demands from the company’s integrated sales and logistics network and support 5x expected growth in e-commerce revenue within a six-month period
- Improve operating efficiency for the Goodaymart sales and logistics network to consistently meet its 24-hour delivery commitment and enhance customer satisfaction