While some industries are less likely to use demand segmentation than others, this Aberdeen research report (based on a survey of 142 supply chain professionals across various industries) indicates that those with demand segmentation capabilities have a significant edge in their demand planning decisions, while achieving superior results in areas like customer service, forecast accuracy and return on investment.

The report reveals:
- Segmentation users have a large improvement in their return on net assets.
- Segmentation is a “must have” capability for Wholesale / Distributor, Consumer Packaged Goods and Industrial Products.
- Companies focused on customer service, new product introduction, optimizing mix and promotion planning are more likely to use demand segmentation.
- Segmentation companies have superior capabilities for demand planning and customer collaboration and exhibit a significant percentage advantage in forecast accuracy.