Aberdeen Group recently researched demand management technology trends within consumer industries. In a study of 150 companies, Aberdeen found that the main reasons responding organizations were rethinking their demand management practices centered around poor forecast accuracy (resulting in increased inventory costs) and the challenges of mastering today’s more dynamic consumer demand in a volatile marketplace.

The globalization of supply chains is also spurring companies to re-evaluate their demand management processes - respondents are not only feeling the pressures of dynamic consumer demand but also cite global supply chains as another primary pressure to improve demand management.