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Language: English
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![]() Bridge the Gap: How Fragmented Planning Horizons Undermine CPG Supply Chains
In an era when CPG manufacturers face the threat of disintermediation by big retailers, restoring power to the brand can involve going direct to the consumer via premium outlets, factory stores, ecommerce/omni-channel selling, and even new “store-within-a-store” models. Consumer products companies often operate similarly to “fashion-orientated” businesses, as when cell phone and electronics makers experience high turnover in styles, colors, and assortments.
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