Consumers’ lives are changing due to the new technologies they are using at home, at work, in stores and on the go – and so is their shopping and consumption behavior. In this connected world, consumers are increasingly using these technologies to search for additional product data beyond what is on the label or packaging. Unfortunately, the digital information consumers receive is often inaccurate, incomplete or missing entirely. The rapid rise in the use of smartphones, tablets and other mobile devices as well as the growing use of mobile barcode scanning applications will only accentuate the problem.

This new report, co-authored by GS1 and Capgemini, examines this emerging issue and offers a vision to improve digital data quality, with the objective of enriching the online and mobile shopping experience for consumers.