SCM Portal - English Demand & Supply Chain Topics: Demand Planning

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Demand Planning

The Point of View of Quintiq

The business world is more volatile than ever and staying ahead of the competition is becoming more and more difficult. How can your company survive and thrive in this difficult and dynamic marketplace?

The key to staying ahead in the game is to start taking demand planning seriously.

Forecasting should be a daily process of gathering information from different sources, based upon multiple hierarchical dimensions, aggregating to higher levels, dis-aggregating to lower levels, and incorporating rules that make the forecasting process manageable. Finally, you must corroborate your forecast with actual orders by using KPIs.

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