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Verpackung

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Come si possono integrare processi completamente diversi all’interno di un’unica un’azienda? Come è possibile gestire al meglio la...


L’attenzione agli aspetti economici e ambientali da parte della logistica può iniziare dallo sviluppo di un packaging in grado di minimizzare l’utilizzo delle...


Consumers’ lives are changing due to the new technologies they are using at home, at work, in stores and on the go – and so is their shopping and consumption behavior....

For more than three decades, the consumer packaged goods industry grew exponentially, spurred by innovation and brand proliferation. However, with the recent recession, that trend...


Innovazione e rispetto per l’ambiente sono ingredienti fondamentali per poter ottenere migliori prestazioni in termini di qualità ed efficienza dei processi. Il caso...



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Erema: Gaining a competitive edge through preferential exports

Erema, an Austrian manufacturer of recycling systems, uses AEB software to accelerate the proper classification of its components, manage supplier’s declarations, and ensure compliance in its exports. Erema ship...

After-sales service as a driver for word-of-mouth and customer satisfaction: insights from the automotive industry

This study aims to study the effect of the after-sales service experience and its quality on overall customer satisfaction and word-of-mouth (WOM) within the automotive industry. Based on the additional marketing mix ele...